Beauty & Wellness Creative Lead and Art Director crafting bold, editorial storytelling.

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With 15 years’ experience across global houses and indie disruptors, I build campaigns that balance luxury craft with digital-first thinking. Explore my case studies for Molton Brown, Blink Brow Bar, Ciaté London and more.

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Macro shot of oil

Bodywash and Perfume with leather notebook and silver pen

The Archive

Swatches of brow powder and highlighter

Curated beauty and cosmetic work beyond full campaigns.

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Woman with glowing skin and glossy lips

The Beauty Files

See more work in progress and experiments on Instagram

Circular floral cut outs on black cutting mat

Close-up of a vintage cosmetic product label with handwritten notes, including the product name 'Ambient Lighting Bronzer,' described as 'Nude Bronze Light,' indicating it is suitable for light, radiance, and warmth, from Hourglass Cosmetics.

Moods Fragrance Oil Fit on scanned green gradient backdrop

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