Creative Lead & Senior Art Director
Creative direction for beauty, fragrance, skincare and cosmetics.
With over 15 years across in-house and agency teams, I translate product texture, formulation stories and fragrance notes into contemporary visual narratives across stills, film and digital.
London-based and available for freelance and fixed-term partnerships, I work with global luxury brands and high-growth challengers across social, e-commerce, retail and CRM.
Concept & Campaign Development
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Art Direction & World-Building
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Concept & Campaign Development
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Art Direction & World-Building
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Concept & Campaign Development · Art Direction & World-Building · Concept & Campaign Development · Art Direction & World-Building ·
Content & Social Systems
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Creative Team & Shoot Leadership
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Content & Social Systems
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Creative Team & Shoot Leadership
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Content & Social Systems · Creative Team & Shoot Leadership · Content & Social Systems · Creative Team & Shoot Leadership ·
Content & Social Systems
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Creative Team & Shoot Leadership
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Content & Social Systems
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Creative Team & Shoot Leadership
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Content & Social Systems · Creative Team & Shoot Leadership · Content & Social Systems · Creative Team & Shoot Leadership ·
Brand Evolution
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Research, Insight & Strategy
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Brand Evolution
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Research, Insight & Strategy
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Brand Evolution · Research, Insight & Strategy · Brand Evolution · Research, Insight & Strategy ·
The Archive
Curated beauty and cosmetics work beyond full campaigns — stills, textures and visual experiments.
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